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Cost per click

Cost per click, or CPC, expresses the average cost of each click a campaign receives

What it means, how it is used and where it comes up, with its related concepts.

The whole glossary

What it is and how it works

It is calculated by dividing spend by clicks. It can also name a bidding or buying model. A low CPC does not guarantee profitability: what matters is what happens after the click and whether the audience fits the offering.

Also known as

CPC

Topics

Marketing and sales

Variants and linked concepts

  • Average CPC. Average CPC is obtained by dividing spend by clicks. It should be distinguished from a maximum bid set in the platform.
  • Maximum CPC. Maximum CPC is a bid limit in set-ups that allow it. It is not necessarily the cost finally paid.
  • PPC. PPC stands for pay per click and describes a buying model. CPC expresses the observed or configured cost per click.

Related concepts