Earned media
Earned media is the exposure and mentions a brand obtains without directly buying that advertising space
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It can include editorial coverage, recommendations and spontaneous conversations. Whether it appears and what it says are not fully under the brand's control. It is worth distinguishing it from paid collaborations, even when these produce similar formats.
Topics