Owned media
Owned media are communication channels and resources over which an organisation has direct editorial control
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
They include its website, publications and the subscriber lists it manages. Profiles on third-party platforms offer control that is conditioned by those platforms' rules. Developing owned media makes it possible to build continuity, provided the content is useful to the audience.
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