Floating ad formats
Floating ad formats are advertising elements overlaid on a page's content. They may appear as layers, panels or units that remain visible while the user scrolls
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Their impact depends on size, timing, behaviour and how easily they can be closed. They should allow people to understand and use the main content, including with a keyboard and assistive technologies. An overlay does not in itself imply a search engine penalty; it can create a poor experience when it interrupts or prevents completion of a task.
Also known as
Overlay ads, Floating ads
Topics