Product placement
Product placement integrates a brand or product into a work or piece of content, for example within an audiovisual scene. It differs from a separate advertisement because it forms part of what is shown
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Its presence may involve different agreements and purposes; not every appearance constitutes a paid advertising arrangement. Where a commercial relationship exists, it should be transparent to the audience. Integration into the narrative does not guarantee credibility or a favourable response to the brand.
Also known as
Embedded marketing, Brand placement
Topics