Rich media banners
A rich media banner is an enhanced digital ad that includes video, audio, animation or interactive elements allowing people to do more than click
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Unlike a static banner or simple animation, a rich media format can expand, show a carousel, play video, include a small game, a form or a map without leaving the page. As well as clicks, it can measure interactions such as expansions, dwell time or plays.
Today they are built in HTML5, following the demise of Flash, and must respect publisher and industry guidelines on file weight, sound and behaviour, since intrusive formats harm the experience and encourage ad blocking.
Also known as
Rich media ads
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