Share of voice
Share of voice expresses a brand's proportion of presence relative to a defined set of competitors and scope
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It can be calculated on spend, mentions, impressions or another measure, depending on the study. The basis must be made explicit for the result to be interpretable. Having more presence than others does not automatically mean more preference or market share.
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