Advertising version
An advertising version of a visual brand mark is a variant intended for particular communication uses. The term appears in some identity manuals, without constituting a universal category
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It does not always have to be simpler than the primary version or occupy a fixed level among variants. The identity system should explain which variant of the visual brand mark suits each space and medium. The choice should preserve recognition and legibility without creating improvised adaptations that contradict the identity.
Also known as
campaign lock-up, logo variant
Topics