Brand guidelines
Brand guidelines bring together the criteria needed to apply a brand consistently
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
They describe its visual elements and, where relevant, its verbal, sonic or motion elements. They should include useful examples, justified restrictions and resources that teams can access. They can be a document or a living platform with defined versions and owners.
Also known as
Brand identity manual, corporate identity manual
Topics
Variants and linked concepts
- Minimum reproduction size. The minimum reproduction size sets limits to keep the identifier legible across different media, including digital ones.
- Advertising version. Variants of the identifier should document their function and conditions of use. There is no universal classification of advertising versions.
- Clear space. The clear space defines the area that must be left empty around the identifier to preserve its legibility and recognition.