Distinctive brand assets
Distinctive brand assets are elements that help people recognise a brand even when its name does not appear explicitly
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
They can be colours, shapes, sounds or characters. Their value depends on recognition and correct attribution by the audience. Consistent use helps build them, but they should be measured before assuming that a resource belongs exclusively to the brand.
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