Audio branding
Audio branding designs the sound elements that express a brand's identity and make it easier to recognise
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It can include a sonic logo, music, voices and interaction sounds. It applies to advertising, physical spaces and digital products. A sound identity should work consistently across different contexts, with attention to accessibility and usage rights.
Topics
Variants and linked concepts
- Audio brand. A sonic logo is a short piece that works as an acoustic identifier. It is one of the possible resources of a sound identity.