Logotype
A logotype is the graphic representation of a brand's name through letters designed or arranged in a particular way
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
In everyday use, the word is also used to refer to the brand identifier as a whole. Its design should consider legibility, differentiation and reproduction. A logotype is part of the visual identity, but on its own it does not sum up the whole brand.
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