Sensory branding
Sensory branding uses visual, sound, tactile, olfactory or taste stimuli to express a brand identity
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It can be applied to packaging, a retail space or a product. The choice of stimuli should reflect the desired experience and the context of use. Sensory overload should be avoided and diverse perception needs taken into account.
Topics
Variants and linked concepts
- Scent marketing. Scent marketing uses aromas linked to an experience or brand. It should take into account intensity, context and people's sensitivity.
- Tactile branding. Tactile branding considers materials, textures and sensations of touch to express the brand and make use easier.
- Sensory marketing. Sensory marketing uses stimuli to shape experiences. When it expresses a consistent identity, it is related to sensory branding.