Brand attributes
Brand attributes are characteristics that an audience uses to describe or associate with a brand. They may concern observable features, such as a product's finish, or perceptions, such as approachability, rigour or innovation
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Not every attribute a company wants to convey is present in its audiences' minds. Research helps distinguish intention from actual perception. An attribute is useful for strategy when it is relevant, recognisable and consistent with the experience the organisation can provide.
Also known as
product attributes
Topics