Functional benefits
Functional benefits are the practical advantages a product or service delivers through its performance, such as saving time, lasting longer or solving a specific problem
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
They are directly linked to attributes and meet the basic need that prompts a purchase: a trainer cushions, software automates tasks, a detergent removes stains.
They are essential for the offer to be credible, but in many categories competitors soon match these advantages, so differentiating on them alone can be difficult. That is why they are often combined with emotional and symbolic benefits.
Topics