Emotional benefits
Emotional benefits are the feelings a person associates with using a product or choosing a brand, such as peace of mind, enjoyment or confidence. They differ from functional performance, although the two can be connected
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
For example, a service that resolves issues clearly can contribute to a customer's peace of mind. These benefits depend on the experience and the individual; naming them in a campaign does not produce them. An emotional promise needs behaviours that make it credible and relevant.
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