Benchmarking
Benchmarking compares practices, experiences or results to identify opportunities for improvement using common criteria
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It can study direct competitors, leading examples from other sectors or units within the same organisation. It is worth defining what is being compared and with what evidence. For example, analysing how several companies handle a sign-up process helps detect good practice without copying their value proposition.