Strategic design and innovation
56 terms, explained one by one
Methods and tools for understanding challenges, exploring alternatives and testing new proposals. Includes business models, design thinking and experimentation.
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B
- BenchmarkingBenchmarking compares practices, experiences or results to identify opportunities for improvement using common criteria.
- BrainstormingBrainstorming is a group idea-generation technique that separates initial exploration from later evaluation.
- BriefThe brief brings together the information and criteria that guide a design, brand or communication project.
- Build-measure-learnBuild-measure-learn is an experimentation loop that turns a business hypothesis into a test and uses its results to make decisions.
- Business experimentationBusiness experimentation tests hypotheses through trials designed to produce useful evidence before scaling up an investment.
- Business modelA business model explains how an organisation creates value for its customers and how it obtains the resources to sustain that activity.
- Business model canvasThe business model canvas is a nine-block template for representing how a business creates, delivers and captures value.
C
- Co-creationCo-creation involves different stakeholders in generating and developing a solution.
- Competitive advantageA competitive advantage is a capability or condition that makes it possible to offer value or generate results in a way that other alternatives find hard to match.
- Continuous improvement processContinuous improvement systematically organises changes and learning to improve a process, product or service. It combines observation, intervention and evaluation of results.
- Core businessThe core business is the central activity that explains how a company creates value and sustains itself.
- CrowdsourcingCrowdsourcing consists of opening a task or challenge to an external community to obtain distributed contributions.
D
- Design sprintA design sprint concentrates definition, ideation, selection, prototyping and testing activities around a challenge.
- Design thinkingDesign thinking is an approach to tackling problems through understanding people, defining the challenge, generating ideas and experimenting.
- Digital transformationDigital transformation is the evolution of an organisation through changes to its business, capabilities, processes and experience, supported by digital technology.
- Divergent thinkingDivergent thinking explores different possibilities before focusing on an answer.
- Double DiamondThe Double Diamond is a Design Council model that represents the exploration and narrowing down of a problem and its possible solutions.
E
F
G
H
J
K
L
- Lean manufacturingLean manufacturing is a management approach that seeks to improve workflow and reduce activities that do not add value to the outcome. It requires observing processes and learning from problems in their context.
- Lean startupLean startup is an approach to developing businesses through hypotheses, experiments and validated learning with customers.
- LEGO Serious PlayLEGO Serious Play is a facilitation methodology that uses constructions made with bricks to explore ideas and share interpretations. Participants build a representation of an answer and explain the meaning they give it.
M
O
- Open innovationOpen innovation combines internal and external knowledge and collaboration to develop or apply new solutions.
- Opportunity mapAn opportunity map organises needs and possible areas for intervention to guide the exploration of solutions.
- Opportunity prioritisationOpportunity prioritisation compares possible initiatives to decide where to commit resources and what to learn first.
P
- PersevereTo persevere, in the lean startup methodology, is to decide to keep the current strategy or product because the data from experiments supports the original hypothesis.
- PivotTo pivot is to change a major hypothesis of a business or product based on what has been learned.
- Product life cycleThe product life cycle describes how an offering evolves from its introduction through growth, maturity and possible decline.
- Product-market fitProduct-market fit describes a sufficient match between an offering and the needs of a market to sustain its adoption and use.
- Proof of conceptA proof of concept, or PoC, checks whether an idea or capability can work under defined conditions.
- PrototypingPrototyping creates representations of a solution to explore how it works and learn before committing more resources.
R
- Release early, release oftenRelease early, release often proposes making usable versions available to users and learning through frequent releases. It seeks to shorten the time between a decision and observing its effects.
- RoadmapA roadmap represents the direction and priorities of an initiative over time.
S
- SCAMPERSCAMPER is an ideation technique that proposes transforming a solution through seven types of question.
- Scope creepScope creep is the gradual growth of a project's scope without an explicit adjustment to resources, deadlines or agreements.
- Service prototypeA service prototype represents part of an experience and its operation to test how it would work with real people.
- SMART goalA SMART goal is formulated using criteria of specificity, measurability, achievability, relevance and timeframe.
- StakeholderA stakeholder is a person or entity that can influence an initiative or be affected by it.
- Stakeholder mapA stakeholder map represents the people and organisations connected with an initiative and the relationships between them.
- Strategic designStrategic design applies design methods to guide decisions about the future of an organisation, its offerings and its relationships.
- SWOT analysisSWOT analysis organises internal strengths and weaknesses together with external opportunities and threats.
- Systemic designSystemic design tackles problems by considering the relationships, dependencies and effects between multiple actors and elements.
- Systems thinkingSystems thinking analyses how relationships between elements produce behaviours and outcomes in a whole.