Value proposition canvas
The value proposition canvas is a Strategyzer tool for relating a customer's needs to the value of an offering
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It connects jobs, pains and expected gains with products, pain relievers and gain creators. It helps to formulate fit hypotheses. Filling in the canvas should be accompanied by research and testing, because a coherent diagram does not prove market interest.