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Business model

A business model explains how an organisation creates value for its customers and how it obtains the resources to sustain that activity

What it means, how it is used and where it comes up, with its related concepts.

What it is and how it works

It links proposition, audiences, channels, capabilities, revenue and costs. It can be represented with tools such as the business model canvas. Its quality depends on the consistency between decisions and on evidence about what happens in the market.

Related concepts