SWOT analysis
SWOT analysis organises internal strengths and weaknesses together with external opportunities and threats
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It helps summarise a diagnosis and discuss strategic decisions. Its elements should be specific and backed by evidence. The value appears when the analysis is connected to actions: a list of generic statements gives little basis for prioritising.
Also known as
SWOT