Business experimentation
Business experimentation tests hypotheses through trials designed to produce useful evidence before scaling up an investment
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It defines what is to be learnt, how it will be observed and which decisions will depend on the result. It can use prototypes, pilots or controlled experiments. Negative results should also be recorded, and not every signal should be reinterpreted as validation.