Competitive advantage
A competitive advantage is a capability or condition that makes it possible to offer value or generate results in a way that other alternatives find hard to match
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It can arise from knowledge, costs, relationships, technology, brand or a combination of factors. It should be assessed from the perspective of customer choice and market response. A visible difference is not an advantage if it lacks relevance.