Jobs to be done
Jobs to be done is an approach that studies the progress a person is trying to make in a situation and why they choose a solution
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It helps to explore functional, social and emotional needs without being limited to product categories. For example, taking on a tool may respond to a wish to coordinate a team with less uncertainty. There are different schools and methods within the approach.
Also known as
JTBD