Lean startup
Lean startup is an approach to developing businesses through hypotheses, experiments and validated learning with customers
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It seeks to reduce investment in assumptions that have not yet been tested. It uses test cycles and decisions to continue or change course. A minimum viable product is one of its tools, but it does not justify launching experiences that are unsafe or unable to produce useful evidence.
Variants and linked concepts
- Persevere. Persevering means continuing with a hypothesis when the evidence justifies it. It is the opposite of changing it through a pivot.