Independent brand
An independent brand within a portfolio presents itself with its own identity and positioning, with little visibility of the parent company
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
This model makes it possible to serve different audiences or markets, but requires resources to build each brand. Commercial independence does not imply legal independence. Whether it is appropriate should be assessed within the organisation's brand architecture.
Also known as
Individual brand, standalone brand
Topics