Misbranding
Misbranding is a term relating to the incorrect or misleading labelling or presentation of a product. It may refer to information that misrepresents its nature or characteristics
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Its legal meaning depends on the regulatory context and is not automatically equivalent to trade mark counterfeiting. In communication, the editorial requirement is to describe the offering accurately and make its conditions visible. An attractive presentation should not conceal information needed to understand what is being purchased.
Also known as
misleading labelling, deceptive labelling
Topics