Churn
Churn measures the loss of customers, subscriptions or recurring revenue over a period, depending on the definition used
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It should specify the starting base and what counts as a cancellation. Customer and revenue variants answer different questions. Analysing reasons and cohorts helps distinguish problems of product, experience, price or commercial fit.
Topics