Affiliate marketing
Affiliate marketing is a model in which an advertiser pays a commission to third parties, known as affiliates, for each sale, sign-up or other action generated through their promotion
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Affiliates may be content and comparison sites, blogs, social media creators, voucher or cashback sites, or newsletters. Each uses links or codes with their own identifier so that the action can be attributed. Advertisers often work through affiliate networks, which connect advertisers and affiliates and handle tracking and payments.
Payment is usually based on results (per sale or per lead), although other models exist. For advertisers it is a performance-linked channel; its sensitive areas are traffic quality, fraud, attribution rules when several channels are involved and the requirement for affiliates to disclose that links are advertising.
Also known as
Affiliate programme
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