Buyer persona
A buyer persona is a representation of a buyer profile built from research and data relevant to the purchase decision
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It describes goals, needs, criteria, obstacles and context. It should avoid invented traits that do not help decision-making. In business purchases it may be necessary to represent different roles, because the person who uses, recommends and approves a solution may not be the same.
Topics