Copy
Copy is the text in an advertising or marketing piece, written to grab attention and prompt action
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It covers headlines, body text, slogans, ad text, email subject lines and calls to action. In Spanish industry jargon, “copy” also refers informally to the person who writes it, the copywriter.
It differs from microcopy and UX writing, which deal with the functional text of an interface, such as buttons, error messages or instructions, whose main aim is to guide rather than persuade. Good copy starts from the audience and the benefit that matters to them, not just the product's features.
Also known as
Ad copy, Advertising copy
Topics