Copywriting
Copywriting develops messages aimed at communicating value and prompting an action in a commercial or brand context
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It can be applied to campaigns, pages and sales materials. The person who specialises in this work is called a copywriter. Persuasion should rest on truthful information and an understanding of the audience, without hiding conditions or promising results that cannot be sustained.
Also known as
Copywriter
Topics
Variants and linked concepts
- SEO copywriter. Writing for search engines should meet a real intent without sacrificing accuracy, clarity or natural language.