CRO
CRO is the systematic improvement of an experience to increase the proportion of users who complete a relevant action
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It combines research, friction analysis and experimentation. Conversion should be defined before measuring and linked to quality, revenue or other business results. Increasing low-quality sign-ups can raise a rate without improving commercial performance.
Topics
Variants and linked concepts
- LPO. Landing page optimisation improves the destination page through research and testing on comprehension and conversion.