Gap analysis matrix
A gap analysis matrix is a representation that compares an observed situation with a desired one to identify differences. Its structure depends on the problem being analysed
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
In content planning, it may map audiences, needs or stages against available resources. This is one application, not a universal definition of the format. The matrix is useful when each gap is connected to a decision and evidence, avoiding filling cells simply to complete a framework.
Also known as
Gap matrix, Content gap analysis
Topics