Heatmap
A heatmap represents the intensity or distribution of a variable using colours
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
In experience analytics it can show clicks, scrolling or attention depending on the technique used. It helps to detect aggregate patterns, but does not on its own explain their causes. It should be interpreted together with the context of the page and other research evidence.
Also known as
Heat map