Keyword
A keyword is a term or phrase used to analyse and target searches related to a need
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
In SEO it is important to understand intent, context and language variants, not just the literal term. A single page can answer several related queries. Selection should connect demand, usefulness for the audience and relevance to the business.
Also known as
Keywords
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