SEO, content and GEO
44 terms, explained one by one
Concepts for making content accessible, understandable and useful in search and generative answers. Includes architecture, metadata and measurement.
#
A
- AEOAEO, or answer engine optimisation, is a term used for improving the presence of content in systems that provide direct answers.
- Alt textAlt text describes the function or relevant content of an image when it cannot be seen.
- Anchor textAnchor text is the visible text of a link that helps people understand the destination before opening it.
B
C
D
E
F
G
- Generative searchGenerative search combines information retrieval and answer generation to help resolve a query.
- GEOGEO, or generative engine optimisation, brings together practices aimed at improving the presence of an organisation and its content in the answers of generative systems.
- Google Search ConsoleGoogle Search Console is a tool for seeing how Google discovers, indexes and displays a site in its results.
H
I
K
L
- Link buildingLink building aims to obtain relevant external links that help a site to be discovered and referenced.
- Local SEOLocal SEO improves a business's presence for queries related to a location or service area.
- Long-tail keywordA long-tail keyword is a specific query that belongs to the less frequent part of the search distribution.
M
N
O
- Off-page SEOOff-page SEO groups activities related to external signals and references to a site that can contribute to its visibility.
- On-page SEOOn-page SEO improves a page's content and elements to make it easier to understand and to meet a search intent.
- Organic trafficOrganic traffic covers visits from unpaid search results, as classified by the analytics tool.
P
R
S
- Search intentSearch intent is the need a person is trying to meet when they make a query.
- SEMSEM describes search engine marketing and, in common professional usage, usually refers to search advertising.
- SEOSEO improves a site and its content so that search engines can discover, understand and show them for relevant queries.
- SEO cannibalisationSEO cannibalisation describes situations in which several pages on the same site compete unclearly for a similar search intent.
- SEO titleThe title is the document title defined in HTML and one of the signals search engines use to present a page.
- SERPA SERP is the results page a search engine displays for a query.
- Structured dataStructured data describes entities and relationships using a vocabulary and a format that systems can interpret.