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Topical authority

Topical authority describes the perceived expertise and reliability of a source in a given field

What it means, how it is used and where it comes up, with its related concepts.

What it is and how it works

In content strategy it is built through useful coverage, experience, consistency and references. It is not a universal public score from search engines. Publishing many similar pages does not demonstrate knowledge or guarantee better rankings.

Related concepts

Topical authority: what it is and how it works · Zorraquino