SERP
A SERP is the results page a search engine displays for a query
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It can include links, ads, images, maps, answers and other formats depending on the context. Its composition changes by query, device and service. Analysing it helps to understand what information the user needs and what types of content appear for that search.
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