Link building
Link building aims to obtain relevant external links that help a site to be discovered and referenced
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It can rely on useful resources, original research and editorial relationships. The strategy should prioritise contribution and relevance. Artificial networks, systematic link exchanges or links bought to manipulate results may breach search engine policies.
Topics
Variants and linked concepts
- Guest blogging. Publishing as a guest can bring knowledge to another audience. The aim should be editorial, avoiding content networks created only to exchange links.
- Link juice. Link juice is an informal expression for the value passed through links. It is not a public quantity that can be measured universally.