Organic traffic
Organic traffic covers visits from unpaid search results, as classified by the analytics tool
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Its volume depends on visibility, demand and click behaviour, among other factors. It is worth analysing quality and subsequent actions, not just sessions. Greater presence in generative answers may not translate into an equivalent increase in visits.
Topics
Variants and linked concepts
- Natural results. Natural or organic results are unpaid results. Their presence can generate traffic, with differences depending on format and query.