Entity in SEO
An entity in SEO is an identifiable person, organisation, place or concept to which characteristics and relationships are attributed
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Representing names, descriptions and links consistently makes it easier to understand what a piece of content is about. It does not require repeating a name artificially. Accuracy and consistency across pages matter more than adding terms without context.
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