Laggards
Laggards is the name used for late adopters in certain models of innovation diffusion. It describes a relative position in the adoption process, not a fixed personal characteristic
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Percentages associated with a theoretical curve should not be presented as a universal breakdown of every market. Later adoption may reflect costs, trust, access or a lack of need. Understanding those reasons is more useful than attributing resistance to change to the entire group.
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