Time lag to conversion
Time lag to conversion is the observed time between an interaction defined as the starting point and a conversion. It helps interpret when the results of a campaign or relationship materialise
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
The figure depends on the initial event, what counts as a conversion, the window and the information available. The journey across devices or channels should not be assumed to be complete. Comparisons require a consistent definition and a distinction between changes in behaviour and changes in measurement.
Also known as
Time lag, Days to conversion, Conversion lag
Topics