Marketing mix
The marketing mix brings together the coordinated decisions through which an organisation takes its proposition to market
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
The classic model considers product, price, place and promotion; other approaches add service dimensions. Its usefulness lies in analysing how these affect one another. Attractive communication does not make up for an offer or distribution that is inconsistent with the chosen audience.
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