Marketing plan
A marketing plan connects a diagnosis with objectives, audiences, proposition, actions, resources and measurement
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It should explain the priorities and how they contribute to the business. It is reviewed in light of results and market changes. A publishing calendar can be part of the plan, but it does not replace the strategy or the criteria for allocating budget.
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