MQL
An MQL is a contact who meets the qualification criteria defined by marketing to move forward in the sales process
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Those criteria can combine fit and interest and should be agreed with sales. The label has no universal threshold. It is worth reviewing what proportion progresses and why contacts are discarded in order to improve the definition.
Also known as
Marketing qualified lead
Topics