Networking
Networking is the activity of building and maintaining a web of professional contacts based on the exchange of information, support and opportunities
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
It can take place in person, at events, trade fairs, associations or industry meetings, and online, especially on professional networks such as LinkedIn and in specialist communities. It helps people find clients, partners, suppliers, jobs or talent, and also to learn and keep up with their industry.
It works better as a long-term relationship than as a hunt for immediate sales: offering value, keeping in touch and being reciprocal usually pays off more than collecting business cards or connections. It is related to social selling, which applies social media to the sales process.
Also known as
Professional networking
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