Neuromarketing
Neuromarketing applies methods related to neuroscience and psychology to the study of responses to products, messages or experiences. It can complement other research approaches
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
The signals observed require interpretation and do not directly equate to purchase intention. The method, sample and context limit the conclusions. Collecting physiological data requires attention to its nature and purpose; not every signal automatically falls into the same legal category of data.
Also known as
Consumer neuroscience
Topics