Sensory marketing
Sensory marketing works with stimuli such as sound, images, smell, texture or taste within an experience. It seeks to make those elements contribute to the recognition and perception of a proposition
What it means, how it is used and where it comes up, with its related concepts.
What it is and how it works
Their effects depend on the person and context. Adding more stimuli can be uncomfortable or create barriers. The choice should consider tolerance, accessibility and consistency, without attributing an automatic commercial response to a particular colour, fragrance or piece of music.
Topics